About
M2S Group

M2S Group is a leading materials science and engineered coating specialist comprised of four companies and six industry-leading solutions: Nekoosa, Appvion, Decorative Films, and Iconex, which operate in the application tapes, carbonless paper, architectural window films, direct thermal, extruded films, and specialty print media sectors. M2S Group is a Wynnchurch Capital L.P. portfolio company.

Who We Are, What We Do, and Why We Do It

We are a leading engineered coating specialist in North America. Our business groups have a collective focus on delivering solutions that positively enhance the way people experience everyday life. M2S Group, driven by purpose and unified by values, is built on harnessing the power of materials, science, and innovation to serve our customers.

We deliver solutions that empower the creativity of our customers.

Our Strategy for Value Creation

With more than 115 years of delivering value-added print solutions, M2S helps companies in a wide range of industries find the ideal film, coating, or specialty print media for their unique needs. With our platform companies Appvion, Nekoosa, and Decorative Films, our commitment to helping customers discover the power of print media is built on a pretty simple equation:

  1. Invest in profitable growth and innovation
  2. Maximize the value of integration across our value chain
  3. Create shareholder value by being thoughtful stewards of capital 

We Do Things Right — But We Also Do the Next Right Thing

Aside from being a customer-centric partner in helping you unlock previously untapped creativity and growth, everything we do is geared toward increasing the sustainability of our business model. As such, we emphasize practices that reduce our carbon footprint, prioritize renewable energy sources, and mitigate the overall environmental impact of our manufacturing and distribution processes.

Our Pupose

Our Winning Aspiration


The world’s leading material science company providing engineered coating, adhesive and imaging 
solutions to empower customer growth.

Material Science

Transform sustainable raw materials into innovative products that offer consistent 
and efficient performance.

Deliver solutions

Guided by our pioneering spirit, we pursue new ways to deliver solutions that improve our ever-changing environments.

Customer Growth

Valuable partnerships and thoughtful interactions enable us to create products 
that enhance how people work and live.

We are a leading engineered coating specialist in North America. Our companies have a collective focus on delivering solutions that positively enhance the way people experience everyday life.

M2S Group, driven by purpose and unified by values, is built on harnessing the power of materials science and innovation to serve our customers.

Our Values


Our four values embody how our purpose manifests into attitudes, beliefs, and behaviors. Everything we do stems from our core values—they shape how we do our job, lead decision-making and guide how we make a positive difference in the world.

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Safety First

 

Safety First means adopting practices to ensure that all employees return home in the same condition as they arrived at work.

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Growth Focused

Agile ∙ Curious ∙ Innovative

Growth Focused means our fears can’t hold us back. In order to venture into the unknown, we need to move forward with curiosity and the ambition to use our unique purview to tackle every challenge.

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Be Authentic

Different ∙ Honest ∙ Respectful

Be Authentic means every voice matters. We are stronger for our different perspectives and view every interaction as an opportunity to build empathy for others. We celebrate the backgrounds of our communities.

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Win Together

Accountable ∙ Empowered ∙ Partnering

Win Together means our actions have impact. We come through on our promises and stay accountable for our successes as well as failures, seeking to live up to our greatest potential.

We use our ingenuity and integration to transform basic and advanced materials into more efficient solutions. 

With more than 115 years of delivering value-added solutions, this is how, as M2S Group, we bring the greatest value to our customers.

Is the next right thing for you to partner with us?
We don’t think so — we know so.